You also don't get the opportunity usually to really get to sample the product with an in-person inspection when you buy something sight-unseen out of a webpage catalog -much less a test ride. If you are knowledgable enough to know what you want and comfortable setting up your bike and doing the break-in and routine maintenance then the bikesdirect bikes are a deal. Also subtract what those services cost and you get bikesdirect. Subtract the advice, fitting, assembly, and warranty service from the equation. The one thing you are not getting from bikesdirect is the services that an LBS adds to the bike-buying experience.

Reply by millenial removing Bernie tattoo on Apat 7:18pm The advantage of much of the BikesDirect inventory is in their affordability, of course, and I think the bicycles you can buy through BikesDirect don't differ appreciably in quality from other tig-welded aluminum frames with Sora or Tiagra components that may cost twice as much. Masi, Bianchi and other once-noble names are today also mostly Masis and Bianchis in name only, as both also moved much of their production to Taiwan in the last decade or so. Still, they may be fine, dependable bikes, especially when one takes into account that higher-end road bikes are mostly made in the same Taiwanese factories.

Most of the BikesDirect bikes are simple, entry-level road bikes with aluminum frames and entry-level components (Sora, Tiagra), that were produced in Taiwan or China. It seems most bikes offered through BikesDirect involve trusted names that no longer actually produce bicycles-Motobecane, Dawes, Mercier-but whose names have been licensed in much the way Raleigh was licensed in the US in the late 80's/early 90's, or as Schwinn was licensed shortly after that.

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